Stacey Tiveron

When Stacey Tiveron set out to create TODL {later to become Steelyard} in 1997, she was seeking to create something that had never been done before. As a project manager for an interior designer, she knew the pain of trying to specify products using dozens {hundreds?} of print catalogues, trying to keep track of manufacturers, finding new sources from which to purchase, and just keeping it all organized. Seeing how fragmented the industry was, she knew there was a need she could fill. How could she pull the resources that designers and architects need to create environments together in one place.

Using her time as a project manager, Stacey was uniquely able to understand the needs of a professional buyer; needs that are very different than those of the average consumer. She also saw a problem that existed in the industry … the amount of time {time = money} wasted specifying projects was simply shocking. So she set out to create an interactive product catalogue focusing on a median price point to luxury items in the FF&E category — furniture, fabric, and equipment. Today with more than 400 brands and 100,000+ products, Steelyard continues to grow.

In the two decades since our inception, we’ve seen many companies come and go who were trying to do exactly what we’ve been able to do. How is it that we’re still here? Stacey explains that others looked to come in and “revolutionize the industry.” They wanted to change everything about how designers worked. But that’s just not practical. What we seek to do is support the interior design industry exactly where it is. We understand that designers aren’t interested in the top 10 products from popular manufacturers. They’re interested in creating environments that will give their clients the unique experiences they desire.

Follow the link below to hear the full episode of The Chaise Lounge podcast with Nick May.

113 – Stacey Tiveron Fills a Gap in the Market with Steelyard

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