It’s Happening in Dallas!

Lightovation and The Dallas Total Home and Gift Market kicked off today. Check out our product gallery of Steelyard brands that are exhibiting and be sure to stop by and take a gander at their fabulous showrooms. In addition, here are some choice events and promotions:


Bold Branding - 1 D404 interior home & design center 1st floor

Sat jan 19 2-4PM & sun jan 20 2-4 pm


There’s still time to RSVP for the spectacular BOLD Branding seminar with Julia Molloy in Zuo’s seminar room.

Julia is a longtime Steelyard friend and a truly dynamic success coach specifically geared to the luxury interior designer.

When she spoke at a panel in High Point Market last fall, she gave the audience one of the best tricks for figuring out your brand image that we’ve ever heard.

It was so simple and useful that it made us wonder what she could could teach us in a whole 90 minutes rather than just 5.

And with a $250 Zuo prize package in play, what have you got to lose!

Oh, and that tip? Scroll to the end to find out…


ARTS Gallery Preview Night - light + design on ten wtc1005

thursday jan 17 6-8pm


We’re huge supporters of Accessories Resource Team and the ARTS Awards. Stop by for a cocktail Thursday between 6-8PM to say hello and view a special exhibit honoring the 30th Annual ARTS Awards finalists.

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Chocolate Happy Hour on Wednesday Jan 16 from 4-6. Libby Langdon will be at Market Thursday & Friday, and you never know when you might find her in the showroom talking about her collections for Crystorama! See Libby Langdon’s products on Steelyard here.

AIDAN GRAY HOME - 1436 Slocum st. (corner of Slocum & Edison in the design district)


Besides daily lunches and cocktail hours, Aidan Gray is introducing a line of wall sconces and a price point you’ll love. And retired products are 20% off—get them before they’re gone for good!


Julia Molloy’s tip: To help figure out your brand, design your ideal flagship store. Include every detail, from its location down to details like the type of flowers/plants you’d have (if any), room scents, and snacks & beverages you’d make available (what brand would they be? What would you serve them in ?) The exercise of making all those hard choices can help you zero in on who you really want to be. If you do this first, everything else—your tagline, logo, business card design— will come much easier!

Isn’t that a great suggestion?? We also recommend her Project Pricing Calculator Tool and free e-book, both available on her website. Check it out!

Sandy Hughes